ARCHIE ROSE   DISTILLING Co.  

 

Working with the creative team at Squad Ink and directly with the brand founder Will Edwards, Copy & Co used our distinctive naming workshop process to work through a series of options that found the perfect name for Archie Rose Distillery Co. and their incredible spirits range.

 

As the first distillery in Sydney in over 165 years, and one that is taking the world by storm, this is one project we are incredibly proud of.

SEAWORTHY VODKA

 

When award winning design and branding studio, Squad Ink, decided to channel their packaging prowess into the release of their very own Vodka range, we were dressed and ready for a naming workshop with bite.

 

Nautical nuances and seafaring tales played influencing roles in Squad Ink's creative direction and opened up a wonderful landscape for Copy&Co to explore.

Ladies, gentlemen and sea merchants; we give you Sea Worthy Vodka.

THE

WELCOME DOSE

 

Upon meeting with the founders of this stellar coffee brand and seriously smooth cafe destination, it was clear we would need to create a name that honoured their incredible passion and unique approach to their craft.
 

Our workshop explored territories far and wide, yet kept returning to words around coffee measurement terminology.

 

Plenty of white board action and a dozen coffees later, The Welcome Dose was born.

REGAL ROGUE

 

This super charismatic brand brings new school cool to the classic vermouth with a range made from Australian natural botanics and we are proud to have witnessed its launch from the ground up.

 

By the time the full range was ready to hit the market, Copy&Co had given each varietal a distinctive name that crowned it regally enough for international consumer goods giant Diageo to want to invest. Boom!

KNEADING RUBY

 

NAMING 

NAMING 

 THE WELCOME DOSE 

 ARCHIE ROSE
DISTILLERY CO. 

SEAWORTHY VODKA

 REGAL ROGUE 

KNEADING RUBY

 

There's nothing like the feeling when business owners trust you to baptise their all new restaurant as was the case with the lovely Kneading Ruby.

 

Our workshop with the brand founders was as just as much work as it was play, landing us a name that touched on the art of kneading dough while creating a story about the desire for a beautiful gal named Ruby.

 

 

There's nothing like the feeling when business owners trust you to baptise their all new restaurant as was the case with the lovely Kneading Ruby.

 

Our workshop with the brand founders was as just as much work as it was play, landing us a name that touched on the art of kneading dough while creating a story about the desire for a beautiful gal named Ruby.

CONTACT US

 

ALL COPY COVERED


 

Your name is one of your biggest assets. Just ask the son of God.

 

Our naming expertise sees leading brands and start ups alike come to

us to crack that perfect name for their company or product.

 

We've named big wigs such as  H2CoCo, alcohol royalty Archie Rose and hair & beauty brand Evoke to name just a few.

 

But naming isn't the product of a hardcore game of Paper, Scissors, Rock - it's the result of a naming workshop that looks at your brand, market players and your audience – ensuring you don't wind up with a name that ends in 'R'US'.

 

So whatever it is you're looking to name, we're champing at the bit to workshop it with you until it's gloriously crowned.

 

 

 

 

 

Your name is one of your biggest assets. Just ask the son of God.

 

Our naming expertise sees leading brands and start ups alike come to us to crack that perfect name for their company or product.

 

We've named big wigs such as  H2CoCo, alcohol royalty Archie Rose and hair & beauty brand Evoke to name just a few.

 

But naming isn't the product of a hardcore game of Paper, Scissors, Rock - it's the result of a naming workshop that looks at your brand, market players and your audience – ensuring you don't wind up with a name that ends in 'R'US'.

 

So whatever it is you're looking to name, we're champing at the bit to workshop it with you until it's gloriously crowned.

HYATT REGENCY   SYDNEY  

 

It was an absolute honour and career highlight to be asked by the iconic Hyatt group to name the multimillion dollar rooftop bar, stunning lobby bar and all day dining precinct of the all new Hyatt Regency, Sydney.


Working with Squad Ink Studio and after a cutomised workshop series, 'Zephyr', "Sailmaker' and 'Six Sons' were decided on and now crown the Hyatt as premium entertainment destinations.

HYATT REGENCY
SYDNEY