WHAT IS  TONE OF VOICE? 

COPYWRITING VERSUS COPYRIGHT 

It's an age old chestnut with a quick fix

If I had a dollar for everytime a person mistakes what I do as a copywriter with what others do when working with the patenting of products or registering copyright, I would be able to buy a new pair of shoes each week. I mean they would be cheap ones, but you get my point.

 

Here’s my quick fix.

 

MATE: “So what do you do for a living mate?”

ME:     “I’m a copywriter, as in I work with words, not patenting products or registering the rights to anything.”

 

This usually resolves the issue and might lead you on to explain that ‘copy’ is ad speak for text or written word. Maybe even make a Mad Men reference to keep it real.

Fall Tokens

By Andrew Georgiou, Copy & Co.